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The Future of Philippine Accounting Starts Now
Juan
Up
2025
Level Up Your Accounting 
and Tax Experience
A future-focused, experience-driven event for Filipino accountants ready to embrace innovation, growth, and real community.
Reserve My Seat
August 15 | 1PM - 9PM | Whitespace Manila
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Learn. Share. Connect at
JuanUp 2025
What Makes
JuanUp 2025 Different?
JuanUp 2025 is the premier gathering for the Philippines’ most forward-thinking accountants who are ready to transform their practice and elevate their impact.This isn’t just another conference, it’s an immersive experience where you:

Exclusive Insights: Hear directly from BIR and leaders on the future of tax and digital compliance.

Real Stories: Learn from practitioners like Mommy Negosyo, who built a thriving digital consulting business at 75.

Actionable Strategies: Discover how other firms leverage AI and future-proof your practice.

Community: Connect with 500+ peers, mentors, and innovators who get what you’re going through.

Immersion: Food, drinks, networking, product showcases, and surprising bonuses awaits.

At JuanUp, professional growth meets genuine connection because advancing your career and building meaningful relationships go hand in hand.
Innovative All-in-Juan Experience
Immerse yourself in the latest tools Juan Accounting brings to your practice.
Witness in action Juan’s accounting to tax integration
Discover the impact of AI-powered insights in accounting
Meet professionals who made the switch and never looked back
Agenda
An engaging half-day session filled with insights, connections, and fresh ideas.
1:00PM
Registration Starts
Opening by Undersecretary Karlo Adriano, Department of Finance

Keynote by Kagohashi Hideki of International Labour Organization
Spotlight Talk: Mommy Negosyo

Wais, Wise & Online: How I Built a Digital Consulting Practice After 60
Featured Talk: Mary Anne Quirim-Medialdea

Value-Based Pricing in the Age of AI
Panel:
Mindset over Manual | Why Beliefs—Not Just Tools—are Holding Business Owners Back
Panelists:
Kim Lato of Kimstore
Dennis Velasco of Prosperna
Jojo Malolos of Paymongo
Nick Torres of TVP

Moderator: Marvin Galang
Closing Message: Deputy Commissioner Charo

Bureau of Internal Revenue (BIR)
6:00PM
onwards
Networking Party & Product Showcase
Get Tickets
Who Should Attend?
You’re a perfect fit to attend the event if you are:
A CPA, bookkeeper, or accounting professional ready to modernize your workflow
An accounting firm owner or finance manager seeking growth and efficiency
Someone who wants to be part of a supportive, innovative community
More Than Just an Event Pass
What’s included with your ticket?
Full access to all sessions, panels, and networking
Food and drinks all day
Live product showcases, guided AI tool demos
Exclusive migration discounts and referral rewards
Plus other bonuses to be announced at the event
Venue & Directions
Whitespace Manila, Makati
2314 Chino Roces Ave Ext, Makati City, 1232 Metro Manila
Got Questions? We’ve Got Answers
Frequently Asked Questions
Everything You Need to Know Before You Register

Is this event only for accountants?

Not at all! Whether you're a CPA, a bookkeeper, or anyone working in the accounting and finance space, you're welcome to join. If you’re part of the profession, this event is for you.

How much is a ticket?

Your all-access ticket is only Php 999. It covers everything—food, drinks, and the full JuanUp experience. Expect powerful talks, interactive sessions, and yes, exciting prizes throughout the event.

Can I buy tickets for my team?

Absolutely! You can purchase tickets here: https://juanup2025.helixpay.ph/

How do I get to the event venue?

The event will be held in Whitespace Manila in Makati. You can view the full directions from your location here  Take me to the event.

Will I get event materials and recordings after?

Yes you will! We have full event coverage and will be shared to attendees afterwards.

How do I pay?

Ticket payments is a breeze. All payment options are supported such as e-wallets and bank transfers.